“I remember getting Adobe Illustrator when I was younger. It was more fun than drawing with a pen and paper because you could experiment and play around with layers. I would spend hours in it.”
Natalie grew up playing competitive volleyball and was a middle blocker on the Harvard Women's Varsity Volleyball team.
“I love believing in a founder and their product long before others do,” she says. “There’s nothing more rewarding than working with the underdog founder who has a vision of the future that commands that their product exist.”

Natalie Sandman

General Partner, Early

Natalie Sandman has understood the power of technology from a young age. Growing up in Silicon Valley, she experienced firsthand how computers and software could shape the world around her. “I remember sitting in our living room as a child and my dad would take apart a computer and put it back together,” she says. “I’ve always had a deep connection with technology and building things.”
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After studying applied mathematics and economics at Harvard, Natalie joined Zenefits as one of the first product managers, where she built insurance, payroll, and HR products during the company’s hyper-growth from tens to more than 1,000 employees. From there, she led the product team at Ravelin, a London-based machine learning fraud detection startup, and founded Dabble, a mobile shopping app. Her venture career began at Shasta Ventures, where she developed an appreciation for supporting founders at the earliest stages of their journey. 
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At Spark, Natalie focuses on early-stage, enterprise software companies reinventing the way people work. She likes to back product-led companies with bottoms-up adoption and vertical software companies that are reinventing legacy industries. “Whether you’re building a product for a knowledge worker, a developer, or a subcontractor, I get excited when companies are tapping into strong communities,” she says. “These could be existing, organic communities or ones you’re building yourself.”

Companies
Noyo